What Is SMO? & Difference Between SMO and SEO

What Is SMO & Difference Between SMO and SEO

Every business and product needs to get evolved in the online market in order to get succeed. And to achieve there are so many ways to do this, and one of them is through SEO means Search Engine Optimisation, like SEO helps your business to get top of the search engine, and SMO is there to get your business to have high and good results in social media. In this blog, we will share with you knowledge of what is SMO and the difference between SMO and SEO, so let’s get right on to that.

What is SMO?

What is SMO

SMO is also referred to as social media optimisation. This is among the most effective digital marketing techniques. It is primarily concerned with bringing in visitors to the website from places other than search engines and is made to advertise your company, product, or service on various social media platforms, such as optimising YouTube and social networking sites like Facebook, Twitter, and LinkedIn.

SMO is mostly like On-Page SEO optimisation. This includes producing essential content that is readily accessible across all social networks to promote your website or product.

Why is SMO Important?

In order to connect with customers and capture their attention, many businesses are turning to modern social media platforms like TikTok, Instagram, and Twitter. SMO aims to increase website traffic and visibility. It’s an effective tool for building your brand’s online presence and establishing your business as an authority.

With its assistance, you’ll be able to build strong product awareness, visibility, engagement, and knowledge.

To interact with more prospective and current customers, you can make videos, pictures, ads, and blog posts. Customers can interact with your brand through the channels that are most efficient for them.

For example, they may come across your Instagram advertisements and visit your website. Using this strategy, you can introduce your product to different regions, expanding your customer base. Now that we know the importance of Social Media Optimisation let’s get to the benefits of using SMO.

Benefits of Social Media Optimisation

Benefits of Social Media Optimisation

We will list the main benefits of Social Media Optimisation so you understand it easily. And such benefits are,

Increased brand awareness:

SMO helps to increase brand awareness by providing exposure to a wider audience through social media platforms. This can lead to increased traffic to a business’s website, which can ultimately lead to more conversions and revenue.

Improved search engine rankings:

Social media activity can positively impact search engine rankings, as search engines take into account the social signals generated by a brand’s social media presence.

Better customer engagement:

SMO provides a platform for businesses to engage with their customers and build relationships with them. This can lead to increased loyalty and customer satisfaction.

Cost-effective marketing:

Social media marketing can be a cost-effective way to promote a business, as it is often less expensive than traditional marketing methods.

Access to valuable customer insights:

Social media platforms provide valuable insights into customer behaviour, preferences, and opinions, which can be used to inform business decisions and improve outreach strategies.

Overall, SMO is important because it allows businesses to leverage the power of social media to increase brand awareness, engage with customers, and drive business growth.

Effective SMO Strategies

SMO strategies

Using various strategies to improve your website for social media platforms would be best. The most successful approaches have been listed so you can consider using them for your business.

Optimise For various Networks

You should utilise the appropriate content format for each social media channel. For instance, Instagram reels require you to produce brief videos of the products, whereas Facebook lets you post sponsored ads.

Additionally, before producing any kind of post, advertisement, or video, you need to establish objectives for each network and create a plan. Your target market and industry should be included in the strategy. Additionally, you should evaluate and improve the effectiveness of your previous posts.

Use External Links

Link building is essential if you want to increase the number of visitors to your website. Including external links in your articles serves a purpose. You’ll have a better chance of being found by search engines if you do this. Additionally, it will affect your company’s website’s visibility and increase the number of visitors.

Use Social Media Plugins on your WordPress Site

When someone likes your post, they can easily share it from their accounts on various social media sites. However, many websites don’t offer such features, making sharing impossible. Add social media plugins to your website if you want it to be seen on social media and draw in more visitors.

As a result, users will be able to share your content with just the click of a button, and you will be informed of the total number of shares.

Use Hashtags in Social Media Posts

Tags help increase brand engagement. You increase the likelihood that the target audience will see your messages by adding hashtags under them. People can quickly find the needed information by entering the hashtag in the search field. They can also look through related articles as well.

Difference Between SMO and SEO

Difference Between SMO and SEO

SMO and SEO are two different digital marketing strategies that are used to achieve different goals. Here are the main differences between SMO and SEO:

Search Engine Optimisation aims to optimise a website or web pages to rank higher in search engine results pages (SERPs) and drive organic traffic to the website. On the other hand, the goal of SMO is to increase a brand’s or business’s visibility on social media platforms and drive engagement and traffic to the website.

SEO focuses on optimising website content, structure, and backlinks to improve website ranking and visibility. SMO focuses on optimising social media profiles, content, and engagement to improve brand visibility and awareness on social media platforms.

SEO involves keyword research, on-page optimisation, technical SEO, and link building to improve website ranking and visibility. SMO involves creating and sharing engaging social media content, building social media profiles, and engaging with followers to increase brand visibility and awareness on social media platforms.

SEO primarily focuses on optimising for search engines like Google, Bing, and Yahoo. SMO is focused on social media platforms like Facebook, Twitter, LinkedIn, and Instagram.

The metrics used to measure SEO success include website ranking, organic traffic, bounce rate, and conversion rate. The metrics used to measure the success of SMO include engagement rate, reach, follower growth, and referral traffic.


The SEO and SMO processes are similar in that they both aim to generate and drive website traffic to improve credibility, build a brand, and increase profitability; however, the methods are clearly different.

For example, Search Engine Optimisation employs search engine rules to direct traffic to a specific website, such as the design and programme of the site, the use of keywords, and so on. On the other hand, Social Media Optimization employs social media to direct content to an influential audience.