What is On-Page SEO & its Terminologies?

What is On-Page SEO and its Terminologies

Besides displaying content that fulfils user search needs, search engines endorse SEO efforts which benefit both the search query experience and the page’s ranking. SEO efforts include modifying the On-Page terminologies, this blog will explain those terminologies.

What is On-Page SEO?

What is On-Page SEO

On-page SEO, also known as on-site SEO, is the process of optimising specific web pages so that they appear higher in search results and receive more traffic from search engines.

On-page terminologies like content, title tags, internal links, anchor text and other things should all be updated frequently. So that, the page will get to a high rank.

Search engines like Google look at keywords and other on-page SEO cues to determine whether a page matches a user’s search intent. Other than that, the page will appear higher in search results if the search engine determines that it will be helpful to the user.

Terminologies of On-Page SEO

Terminologies of On-Page SEO

The SEO professionals must comprehend all the terms that make up On-Page SEO to successfully complete the optimization challenge. Everyone stays updated about the details of the website design process when they are familiar with SEO terms. The basic terminologies of On-Page SEO are,

Alternative Text

Alt text (alternative text) provides a description of an image’s appearance used on the page. When an image fails to load, alt text displays in its place is indexed by search engine bots to help them better understand the content of your page and is read aloud by screen readers used for visually impaired users. Alt text used within an HTML code or in the appropriate field in your CMS is also referred to as “alt attributes,” “alt descriptions,” or “alt tags”.

Anchor text

The text that users can click to launch a new URL on the web is referred to as “anchor text” in this context. The text is automatically underlined and coloured blue to make it stand out from the plain text. Websites holders can change the text’s style however they want.



Backlinks, also referred to as “inbound links” or “external links,” are links that point to another website from one website. A backlink is, to put it simply, a link from one domain to another. Backlinks are used by search engines like Google, Yahoo, Bing, Yandex, and others as a ranking signal because when one website links to another, it indicates that the linking site’s content is important. High-quality backlinks can improve a website’s visibility and ranking position in search engine results (SEO).

Internal links

Internal links are referred to the links that contain one blog content of your website which links to the other blog. They can help increase the authority of your website and increase traffic to it.

Two reasons make internal links crucial. First, they aid in increasing search engine traffic, which may lead to higher rankings. Second, they can contribute to your website’s credibility and increase the likelihood that visitors will trust the information you offer.



A keyword is a word or phrase that people enter into search engines like Google when conducting a search. Additionally, a keyword is crucial to SEO because it allows you to target a particular audience. A keyword can be one word, such as “marketing,” or it can be several words, such as “10 digital marketing tips.”

Google’s search algorithms work to identify and deliver the best web pages relevant to the user’s search term when they detect a specific keyword in a user query.

Meta Title

A web page’s Meta Title Tag is an HTML component that tells search engines what the page’s title is. Google displays the Title tag on SERPs as a clickable title of the article while showing the results, and it should precisely explain the content of the page.

Meta Description

The brief text that appears below your webpage on the SERP and provides details about your page is known as a meta description. It is intended to give visitors a simple and direct overview of the information on the page so they can decide whether it will address their concerns.


Website URL

A URL is a string of text that can be read by humans and was created to take the place of the IP addresses that computers use to connect to servers. They also describe the website’s file organisation. A URL has the following fundamental structure and consists of a domain name, and path (which includes the particular subfolder structure where a page is located).


The blog explains the basic terminologies used while optimizing the On-Page of website. The terminologies of SEO are deep like an ocean. To configure the website as best and to get a high rank for the website, the website holder needs to know about the terminologies in On-Page SEO. Understanding SEO terms is a valuable skill because they define and optimise websites. It is advantageous to every business and industry.