Since SEO is so effective at promoting your company, it goes without saying that almost all major companies have shifted to it. It not only improves your website’s ranking but also increases trustworthiness. However, you must do more than just jump into SEO randomly and expect wonders to happen. It would be best to comprehend SEO’s technological aspects and how it functions. Here, we will explain one of those SEO functions called the three C’s of SEO. But before getting into that, Let’s have a short intro to what is SEO.
What is Search Engine Optimisation?
The process of making your existing website or web pages’ text better for search engines is called SEO, or search engine optimisation. The articles and keywords that show on your website’s pages benefit most from SEO. This is because the search engines will recognise your website and offer it top placement in the search results if you optimise these elements.
Internet users typically use search engines when looking for information and goods online. SEO can considerably boost a website’s organic profit margins by positioning websites in high-ranking positions on the first search engine results page for keywords related to their good or service. In order to enhance your website’s listings and climb the search engine result pages, you can use a variety of SEO tactics.
What are the Three C’s of SEO?
The three C’s of SEO is a fundamental and basic concept in Search Engine Optimisation. And those three C’s are,
Below, we will explain each of those C’s and give tips to use them to succeed.
Google constantly examines which websites contain the most pertinent information for each search inquiry. In addition to using natural language and being pertinent to the brand and the offering, content must also use popular search terms to serve user purposes better. By doing keyword study, you can produce high-quality content more quickly. The following ought to be mentioned:
- What keywords do competitors score for?
- For what do we hope to rank? Does our content answer a question related to this keyword?
- Would a user anticipate finding your website after typing in this keyword?
- Examine or add FAQs or content in question-and-answer format.
After finishing our keyword research, we want to confirm that the appropriate content is in position. Website content should be considered for category pages, product pages, FAQ pages, and blog posts.
The Category Page will be used for the general terms because you want to attract users who are still conducting studies for their searches. For instance, select the “Digital Marketing” option. However, in order to maximise relevance and search traffic, it is crucial to be strategic in this situation.
The product page should include information about the actual product, such as its specifications, description, and price, but they should also occasionally include other pertinent information.
Blog posts are crucial for capturing keywords that might be challenging to add to product or category sites. These can also be relevant to the business or industry. It might be educational or relevant, for instance (lifestyle).
The FAQ page offers a chance to collect user inquiries about the company, its goods, or a connected market sector. Additionally, by using “Answer-Question” based material, the website may show up in a featured snippet here.
Once the content is in place, we need to check the website’s technological aspects, such as the site map, redirects, and tags, to ensure the proper optimisations are in place.
Making sure the tags are appropriate is crucial for SEO. This best practice demonstrates that your webpage is credible and shows the keyword & content importance. Title tags, for instance, will appear in search results but also inform Google of the significance of each page’s term. Other tags, like alt tags and header tags, which include h1, h2, h3, and h4, containing this phrase or the search term is a good way of optimising.
Canonical tags are required to display the preferred URL of a page and stop duplicate copies of your pages from being indexed. It’s crucial to try reporting tags to monitor how your website is being used. It is standard practice for all businesses to use tags for Google Search Console and Google Analytics.
By using a redirect, your website can quickly inform readers that the page they were trying to access has been moved, causing their browsers to direct them to the new page of your choosing automatically.
The three most frequently used redirects are 301 and 302.
- 301 redirections: Permanently Relocated
- 302 redirects: Temporarily Moved/Found
The 301 redirect is better for both users as well as search engines. Serving 301 tells visitors and search engine crawlers that the webpage has changed its location forever.
An XML sitemap is a search engine’s primary method of receiving information about the URLs you want to crawl on your website. Ensure the page is not listed in the index if you don’t want a visitor to your website to end up on it. You also have the choice to inform a search engine how crucial you consider a URL to be and how frequently you intend to change it in the sitemap.
After the website is launched, you will originally draw millions of visitors. What if you don’t manage to keep them? Everything you do will not be enough. Your website should be distinctive enough to be pulled out among the other millions of other sites by Search Engines.
Thus, developing credibility with search engines is crucial. Popular links from the related business can be acquired. Your trustworthiness will increase with a higher-quality link. Avoid link farms to avoid having your site punished. Keep in mind that search engines favour quality over quantity.
After finishing with these 3Cs of SEO, you should turn your attention to conversion. Profits are the essence of the company, so make sure you produce leads and convert them into customers. Web statistics are a reliable source of information regarding the effectiveness of your website, and you can see them by connecting Google Search Console and Google Analytics on your website. Finally, as and when necessary, make the appropriate adjustments to the site to get into the way of success.