What is Google AMP? & How is it helpful to SEO?

What is Google AMP? & How is it helpful to SEO?

In recent years, most online searches have been made on mobile phones. Technology has been developing to control everything using mobile phones. So, as like as the mobile phone search increase, the site speed also has to increase. We all know that mobile optimisation is critical for your content strategy and SEO, and Google AMP is a technology that can assist with that. So, in this blog, we will share information on what is Google AMP and its benefits to SEO.

With more consumers accessing content via mobile devices, optimising the mobile experience for your readers and your SEO is more essential than ever for that.

What is Google AMP?

What is Google AMP?

Accelerated Mobile Pages, an open-source, web-based solution intended to revolutionise mobile content consumption, was announced by Google in 2016. The AMP version of a product website, blog post, or landing page is designed to load quickly on mobile devices. In the mobile SERP, it may also show differently or in a card format. The AMP lightning bolt symbol linked with a result informs users that the page will load faster than non-AMP pages nearby.

How Google AMP is Helpful for SEO?

Google AMP is helpful to Search Engine Optimisation in more ways than you could have imagined. In this blog, we will let you know some of the benefits of using Google AMP in SEO are below.

Benefits of Google AMP

Aside from faster loading times and an improved user experience, AMP offers several advantages to businesses with a content and SEO strategy.

Increased online engagement

Compact AMP content works well with mobile users with unstable internet connections. Furthermore, reducing page load time improves the user experience, increasing the likelihood of visitors staying on your site longer.

Fewer bounce rates

When your pages load faster, visitors are more likely to remain on your site. According to a Google study, 53% of website visits disappear if a mobile site takes over 23 seconds to open. Furthermore, publishers who use AMP could see a 2x increase in time spent on a page. More time spent on your website can result in greater conversions from your content.

Increased click-through rates

One major advantage of AMP is that it appears in the Google mobile SERP’s Top Stories list, which appears at the top of all search results. Readers are more apt to choose those AMP pages first, resulting in higher click-through rates.

How to Set Up Google AMP?

Nowadays, there are so many techniques to develop a website. You can use any CMS to create a website or HTML and Javascript coding to develop the website. Below, we will show you how to set up AMP in WordPress CMS websites.

Install the Plugin

You won’t be able to install plugins on WordPress.com unless you upgrade to their business account.  However, if you have a self-hosted WordPress.org site, you will be able to add any plugin you require.

To install a plugin, go to Plugins Add New and then type “AMP plugin” into the search box. When you’ve located the plugin, select “Install Now.”

Install the plugin

You’ll then need to activate it. To make the plugin function on your site, click the “Activate Plugin” tab after it gets installed.

Adjust the Plugin

After you’ve enabled the plugin, you can now change the settings to customise the appearance of your AMP pages.

In the dashboard, navigate to the AMP > Settings option. This is the place where you can customise the application on which template you want.

Adjust the Plugin

Once you’ve made the necessary changes, click the “Save” option. Your AMP site is now accessible to users and search engines. And make you enable the redirect mobile visitors to AMP.

redirect mobile visitors

Preview Changes

You can now test your AMP site before publishing it. Simply go to any of your pages or blog entries and append /amp/ to the end of the URL.

Here’s an example:


This will let you know if your AMP site is set to go.

How to Test Google AMP?

Google’s AMP testing tool is used to evaluate your Google AMP site.

You can visit the tool at https://search.google.com/test/amp

google amp

Simply input the URL of your site, page, or post into the box and click “Test URL” once you’ve arrived at the testing tool’s front page.

The Googlebot will then assess the AMP optimisation of your site, including the veracity of your AMP markup and structured data.

amp test results

This tool will show you a preview of how your AMP sites may appear on the Google search results page if you have a valid AMP-optimized site.

This tool makes it much simpler to discover AMP errors on your site and can show you the code that’s causing the issue. You can use tools like GTmetrix speed test tool to calculate your website speed.

Final Thoughts

Adding AMP to your site is a great method to improve the mobile user experience. That being said, there are a few things to consider before incorporating it into your website. We hope this blog gave you everything you need about Google AMP.