How to do SEO competitor’s analysis using Ahref?

SEO competitor's analysis using Ahref

In a SEO game understanding your competitor’s activity is essential if you want to grow out. As a business owner, it’s vital to understand what your competitors are doing and how their strategies are working. You can learn a lot from their successes and failures, and AHref can help you do just that. By using Ahrefs SEO tool, you can gain valuable insight into your competitors’ backlinks, keywords, and content. You can identify the top-performing pages and keywords and adjust your strategy accordingly to stay ahead of the competition. In this blog, we’ll explore the benefits of using Ahref to analyze your competitors and provide you with actionable tips to improve your SEO performance. So, let’s start SEO competitor’s analysis by using Ahref!

Introduction to Analyzing Your Competitors with Ahref

Ahrefs is a powerful tool for analyzing your competitors, allowing you to gain valuable insights into their strategies. With its competitor analysis feature, you can access an unlimited amount of data about your competitors’ websites. This feature lets you see which keywords your competitors are ranking for, where they’re getting their backlinks from and what content is generating the most traffic for them. Armed with this information, you can fine-tune your own SEO strategy and stay ahead of the competition. So if you’re looking to gain more traffic to your website in your industry, be sure to utilize Ahrefs competitor analysis to help you analyze on the competition and optimize your website for success.

Competitor analysis is a popular tool among marketers to achieve this. Ahrefs is a comprehensive competitor analysis tool that helps you track the performance of multiple websites, identify keyword opportunities, mentions, backlink sources, and much more. With Ahrefs, you can quickly identify the keywords and phrases that your competitors are ranking for, which can help you optimize your own content for search engines. Its in-depth analysis and data mining capabilities can also help you to discover profitable niches that your business can target to increase web traffic and sales.

1.     Identify your competitors

With Ahrefs, you can track the performance of your competitors’ websites, discover the keywords they are ranking for, and learn more about their backlink profile. This tool is a game changer for those who want to stay ahead of the competition. Just imagine, you can analyze your competitors’ strategies and find ways to improve your own. If you want to know who all are your organic competitors, check with Ahrefs features.

First enter the domain name in the search box.  Then next click the “organic competitors” link on the left side of the dashboard.

Identify your competitors

Form this list , we can able to get the top five organic competitors of ClickDo Ltd.

Identify your organic competitors


Here clickslice comes at first and it has highest level of organic traffic value. So start spy on its activities to understand its marketing plan and what makes it to stand out of all.

site overview tool

Here you can get all the necessary information’s like organic and paid traffic value, top pages, organic and paid keywords and its overview.

top competing domains

2.      Using Ahref to Monitor Website Traffic

Ahrefs’ competitor analysis feature is a powerful tool that can give you the insights you need to spy on your competition. By using the tool, you can easily track your competitors’ website traffic, which will give you a better understanding of their online marketing strategies. This tool will also help you identify areas where you can improve your own website and marketing strategy.

To under the competitor’s traffic, keep the cursor over the competitors name and then select overview to analyze  your competitors traffic value.

Using Ahref to Monitor Website Traffic

3.      Analyze your competitors keywords profile

With Ahrefs, you can also analyze keyword rankings and backlinks to gain insight into how your competitors are building up their SEO presence. By performing a competitor analysis, you can gather valuable information on what organic keywords they are ranking for, how many backlinks they have, and how much search traffic they are receiving.

On the right-hand side, you can learn more about the keywords

  • Competitor’s keywords
  • Common Keywords and
  • Target keywords.

competitors keywords profile

If you click on the numbers, it takes us to the Content Gap report. This helps you to understand weather your content covers all these top-ranking keywords as your competitors.

content gap analysis

This shows the list of keywords that your brand site doesn’t rank for.

4.      Track your competitors backlinks

By analyzing your competitor’s backlinks, you can identify potential opportunities to acquire new backlinks and improve your own website’s search engine rankings.

Enter your competitor’s website URL in the Site Explorer search bar.

Track your competitors backlinks

Click on the “Backlink” tab to see a list of all the backlinks pointing to your competitor’s website.

You can use the filters and sorting options to refine your search and find specific types of backlinks, such as dofollow links, government links, or edu links.

5.     Analyze on your competitors organic traffic

Analyzing your competitor’s organic traffic using Ahrefs, you can gain valuable insights into their SEO strategy and identify opportunities to improve your own website’s organic search rankings.

  • Enter your competitor’s website URL in the Site Explorer search bar.
  • Click on the “Organic Search” tab to see an overview of your competitor’s organic search traffic.

your competitors organic traffic

  • You can see your competitor’s organic search traffic trends over time, as well as their top organic search keywords and pages.
  • You can also use the “Top Pages” and “Top Subdomains” reports to identify your competitor’s most successful pages and subdomains.

competitor's content strategy

  • Analyze your competitor’s content strategy and try to find ways to improve upon it to attract more organic traffic to your own website.

You can also track your own organic search traffic using Ahrefs to monitor your progress and make adjustments to your SEO strategy as needed.

Final Words

Using Ahrefs to analyse your competitors is an ideal way to gain insight into what they are doing.  With the help of Ahrefs , you can learn about their strategies, identify their opportunities as well as find out about the content that works for them. Ahref helps to ensure that you stay ahead of the competition and are not left behind.

You can use Ahref, the highly recommended competitor analysis tool, to analyze your competitors and learn from their best content marketing strategies. By taking advantage of Ahref’s features, you can stay ahead of your competition and replicate their success for your own business. With the right knowledge at your fingertips, you can significantly improve your SEO strategies and boost your website’s traffic