When you choose a search engine optimisation (SEO) strategy, keywords will become essential to your campaign. As you add keywords to your page, monitor your keyword density to make sure you’re not overusing them, which could harm your rankings in Google search results. Keyword density is critical in ensuring your pages rank correctly in search results. In this blog, we will explore optimal keyword density and how it impacts SEO.
What is Optimal Keyword Density?
The keyword density is all about how many keywords are on the webpage or an article. Whether you add a new page to your site or create a blog post, keyword density is critical to ensuring your page ranks correctly in search results. Keyword density, also referred to as keyword frequency, which is critical to monitor to ensure you’re hitting a balance between using a keyword frequently enough to rank but not so frequently or constantly that it hurts your ranking.
Why is Keyword Density Important?
Keyword density is important for Search Engine Optimisation in some aspects because it pushes website owners and authors to optimise their content for the targeted keywords they want to rank for in Google and other search engines.
Using targeted keywords tells search engine algorithms exactly what your website content is about, which encourages the search engine to show your material to users.
However, using “optimal keyword density” as the primary indicator that your content is optimised is a bad idea and a bad On Page SEO strategy. In actuality, several things must be considered before your content is effectively optimised for search engines and users.
How to Calculate Keyword Density?
When you calculate keyword density, you’re calculating the keyword’s percentage of your total word count.
You can use the formula to calculate the keyword density
Keyword Density = (Total number of keywords in the blog/ Total number of words in the blog) *100
To calculate keyword density, multiply the number of times you’ve referenced your term on your page by the total number of words. By multiplying your result by 100, you can convert this to a percentage. For example, if you write a blog with 2000 words and have 20 keywords in the blog. This is your keyword density formula:
Keyword Density= 20/2000 *100 = 1%
The Keyword Density is 1%
What is an Ideal Keyword?
When calculating keyword density, ensure the ratio is suitable for the page. The truth is that no single optimal keyword density exists for every page.
If you look for optimal keyword density, you’ll find a lot of results
Some experts advise that it should be between 0.5% and 0.8%. Other sources state that anything between 0.5% and 2.5% is acceptable. It will take some trial and error to achieve your desired keyword density.
In general, you should keep your keyword density below 3% to get a good rank in the search engines. From there, you must test your sites to determine what keyword density works best for your business and helps you rank higher.
Benefits of Using Keyword Density
In the past, keyword density was a metric that many website owners and SEO professionals used to measure the number of times a target keyword or phrase appeared on a blog page compared to the total number of words on the page. However, as search engine algorithms have evolved, the value of keyword density as a ranking factor has decreased significantly.
In fact, focusing too much on keyword density can hurt your SEO efforts by leading to keyword stuffing and other manipulative tactics that search engines penalise. Therefore, there are not many benefits to using keyword density as a standalone metric in today’s SEO landscape.
Instead, it’s more important to focus on creating high-quality, valuable content that serves the needs of your audience. This means incorporating relevant keywords and phrases into your content naturally and organically rather than trying to force them in a certain number of times to meet a specific keyword density target.
While keyword density may have had some relevance in the past, it’s no longer a significant factor in determining search engine indexing and rankings. Instead, prioritise creating quality content that engages and satisfies your audience, and use keywords in a way that supports that goal.
What is Keyword Stuffing?
Keyword stuffing is forcing (or overloading) a page with keywords to boost its ranking in search engine results such as Google and Bing. These keywords can occur in a variety of places, including content, distinct lists, and more.
Even though keyword stuffing is no longer effective, it is now considered a black-hat SEO practice; many businesses make the mistake of keyword stuffing when they first begin SEO. While this is an honest error, it can cost businesses their ranks in vital search results.
That is why understanding what keyword stuffing is and how to avoid keyword stuffing in SEO is critical. If we do keyword stuffing to change the keyword density ratio, then the result will be for SEO.
Final Thoughts
When it comes to keyword optimisation, keyword density is critical. However, you must strike a balance between keyword density and keyword stuffing. One way to maintain this equilibrium is using SEO services from ClickDo to help add the proper keyword and look into its placement and the flow of content. This way, you may improve your results while meeting your optimum keyword density.
