How to Structure Permalink for SEO? – A Step-by-Step Guide

How to Structure Permalink for SEO? - A Step-by-Step Guide

Your website can perform more effectively in search engine results by using permalinks or URLs that are SEO-friendly. Thereby also, it’s crucial to comprehend how permalinks function in WordPress and how they affect SEO. This is due to the fact that Google prioritizes user experience, which also makes your page easier for search engines to interpret.

So, in this post, we’ll clearly show you the ideal WordPress Permalink structure for SEO. We’ll also be described how to safely redirect your altered URLs and whether it’s okay to change your permalink structure.

What are Permalinks?

A permalink is defined as a URL. The URL structure employed throughout the website is referred to as a permalink when discussing permalinks in WordPress. WordPress provides a number of other permalink possibilities in addition to that fundamental format.

How to Structure Permalink for SEO? - A Step-by-Step Guide

Using WordPress, the permalink structure of the website can be modified whenever needed. Nonetheless, we often advise picking a URL format early on and staying with it for the duration of the life of your site. When a website expands and develops a sizable content library, changing your permalinks gets more complicated.

Difference Between Permalink and URL

A URL is a web address that leads to a website or file. Depending on the page you are accessing, it may contain merely the domain name or additionally the path, slug, and other data.

On the other hand, a permalink is a sharing and SEO tactic that was popularized by bloggers and refers to a specific URL structure. Every permalink is considered a URL, but not every URL is considered a permalink.

What is a good Permalink Structure?

Consider your content and your audience when selecting one of the several permalink structures available to you. For instance, a news website may benefit greatly from using a slug with a date and a headline. By scanning the post, readers can quickly determine the post’s subject and the date it was posted.

On the other hand, you should probably avoid using dates in your headlines if you run a site that favors sustainable content and has pages that are regularly updated. Visitors may see this as an indication that your content is outdated and so no longer relevant. Instead, use a concise slug that only contains the title of your content.

Using a framework that will help you (and your consumers) in the long run is the key. You can configure a permalink structure in your WordPress CMS once you’ve made your choice.

How to Structure Permalink?

The proper implementation of an SEO-friendly permalink structure not only aids in the enhancement of your SEO rankings but also raises click-through rates and facilitates user sharing of your content.

But, if your permalinks contain symbols, numbers, or other special characters, it will be challenging for both visitors and search engines to grasp what the website is about. Making your URLs clear to read and descriptive will help consumers understand what to expect when they click on the link.

Here are some key factors involved in the process of structuring the Permalinks:

Add Target Keyword in the URL

A target keyword is a word or phrase that you want visitors to use to reach your website in a search engine.

In Google’s search, for instance, it might appear like this:

How to Structure Permalink for SEO? - A Step-by-Step Guide

Your ranking for your desired keyword may be aided by including it in the URL. Although the ranking signal for terms in the URL is small, it is nonetheless a ranking signal. Most significantly, it provides a summary of your content and makes it simpler for consumers and search engines to understand the content of your website.

However, you should just use terms in your URL that best reflect your content if you haven’t chosen a target keyword for your website.

Avoid the Use of Dates or Years in URLs

Dates and years shouldn’t be included in URLs since they can be used to access dated content.

The URL will remain to display the original publishing date even if you frequently update your material, making it appear stale and out-of-date. But, leaving out dates and years causes your permalinks to remain valid year after year.

You only need to visit the Permalinks settings page in your WordPress settings to alter your permalink structure. Next, switch the Post name setting from Day and name.

how to structure permalink

Although you might need to characterize your material based on relevancy and dates, only major news websites are the only ones where adding the date would be suitable.

Use Hyphens Instead of Underscore

Always use the standard hyphen to separate elements in your URLs, as this is how WordPress does things and what Google prefers. Reading underscoring might be challenging.

how to structure permalink

The greatest WordPress SEO plugin, All in One SEO (AIOSEO’s) meta box, which provides a nice-looking preview of how your permalink will appear on your page, will be used to better show this.

Even though WordPress and Google prefer hyphenated URLs, you should use them even if you prefer underscores.

Use HTTPS-Secured URLs

Since it mostly relates to security, SSL is crucial for SEO. Since security is another one of its main goals, Google has said that websites that are HTTPS-secured have a ranking benefit.

The HTTPS at the start of your website’s address means that an SSL certificate has been installed to secure and safeguard the data on your website.

The transition to HTTPS should be made as soon as practicable because HTTPS is the new industry standard.

Include Categories

You can use WordPress-specific tags to organize your URLs if your website is large.

In order to make it simpler for users to understand what kind of goods the page is about, let’s say you run an eCommerce website. You might wish to include the product category in your URLs.

It is necessary to return to the Permalinks settings page and select the Custom Structure setting if you want to incorporate categories or other variables in your URLs.

Include Categories

Also, putting categories in your URLs can assist you in rising search results for those categories.

But you should make sure that the categories you add to your URLs are relevant to your content. Moreover, be careful when making them because later changing your categories will cause your links to disappear.


It can be simple to ignore the URLs of the sites you’re visiting when exploring a website. Yet, these links are quite important for SEO. Short URLs perform better in searches. Also, adopting permalink structures with evocative slugs might raise the ranks of your website.

Also, WordPress makes it simple to modify the permalink structure of your website whenever you choose. Hope, this article helps you to find a way to create a perfect structured permalink for your site.