What is Keyword Frequency? And Why Does It Matter?

What is Keyword Frequency? And Why Does It Matter?

Keyword frequency in SEO refers to the number of times a specific keyword or phrase appears on a webpage about the total number of words on that page. SEO experts use it as an important metric to optimize web pages for search engines.

The keyword frequency helps search engines determine the relevance and importance of a webpage for a specific search query. If a webpage has a high frequency of a specific keyword, it is understood that the webpage is likely to be more relevant and comprehensive in terms of providing information on that topic. In this article, you’ll learn about what is keyword frequency and the factors in determining the relevance of a webpage to a particular search query.

What is Keyword Frequency?

What is Keyword Frequency

A keyword’s frequency is how frequently it appears on a certain web page. Your keyword frequency increases as a keyword appears more frequently on a page or in a piece of content.

Your website’s or content’s organic searchability will be influenced by the frequency of your keywords. Finding the right balance between too little and too much is crucial. You’ll struggle to rank against the competition if keywords appear too infrequently. It may be construed as keyword stuffing if a keyword appears too frequently, which will also hurt your rating.

Why Does It Matter?

The algorithms used by Google and other search engines are more intelligent than ever. Making ensuring web pages offer users relevant. useful and quality content is a part of their work. You may avoid over and under-optimizing your content by calculating and testing the keyword frequency.

You should determine the frequency of your keywords in your content for the following reasons:

  • Ensure Visibility: The visibility of a website page or paid advertisement will be impacted by the number of keywords you provide.
  • Improve User Experience: The user experience suffers when keywords are added in excess. By producing high-quality content and liberally scattering pertinent keywords all over the website, you can make it better.
  • Boost Search Ranking: Google places a higher importance on user experience than the number of search results on a page. You can prevent keyword stuffing by calculating your keyword frequency.
  • Avoid Penalties: By reviewing your term usage, you can prevent Google penalties, which could result in your content being completely removed from search results or ranking downgrades.

A Good Keyword Frequency

When it comes to choosing the proper keyword density, beginners to SEO and sponsored search frequently wonder what constitutes a “good” keyword frequency or what rules they should abide by. Unfortunately, there aren’t many real “rules” when it comes to keyword frequency, just like there aren’t many with SEO and online advertising. However, there are a few established best practices that you might want to adhere to.

In general, most SEO experts concur that a keyword should only occur once per 200 words of material. This indicates that a specific term should not occur more than once in every 200 words of material on a website.

Calculation of Keyword Frequency

Calculation of Keyword Frequency

A keyword’s frequency on a page is calculated by dividing the total number of words by that frequency. To find the solution, multiply the result by 100. Thus, the keyword frequency for an 800-word article with a search term that appears 10 times is 1.25%.

Additionally, you can calculate it using Internet SEO tools, particularly for long-form digital publications.

Keyword Frequency Vs. Keyword Density

Keyword frequency and keyword density are two important metrics in search engine optimization. Keyword frequency is the number of times a particular keyword appears on a webpage, while keyword density is the percentage of times the keyword appears about the total number of words on the page.

For example, if a keyword appears 10 times on a page with 500 words, the keyword frequency would be 10 and the keyword density would be 2%. While both are important for SEO, having too high of a keyword density can be seen as keyword stuffing and can hurt a website’s ranking, while having too low of a density may not give the search engines enough indication as to what the webpage is about.

On the other hand, having a high keyword frequency can indicate to search engines that the keyword is important, but it’s important to ensure that the keyword is used naturally and organically. A good balance between keyword frequency and density can help improve a website’s rankings and bring in organic traffic.

How to Determine the Right Keyword Frequency?

keyword frequency

Determining the right keyword frequency is crucial for effective search engine optimization and improving your website’s visibility on search engines.

To determine the right keyword frequency, you should consider several factors:

  • At first, it is important to use your keyword naturally and organically in your content. You should not force the keyword into the content just to increase its frequency.
  • The length of your content is another important factor that you need to consider. Longer content provides more opportunities to use your keywords, but be careful not to overuse them.
  • You can conduct a competitive analysis to see how often your competitors are using the same keyword. This can give you an idea of what works in your industry.
  • Using variations of your keyword and related terms can help increase frequency without overusing the exact keyword.

And also testing and tracking your results can help you determine what works best for your website and audience.

Test the current performance of your content to find the ideal keyword density for your web pages. Before running any additional tests, take note of the metrics. To find out how your keyword frequency influences the ranks of your web pages, you can add or remove keywords. You can alter your pages as needed to ensure that they perform well based on the results.

By following these guidelines, you can determine the right keyword frequency for your website and create content that is optimized for search engines.


In conclusion, keyword frequency is an important metric that measures the number of times a specific keyword appears on a webpage. While it’s important to include your target keywords in your content for search engine optimization, it should be done naturally and organically without overusing or “stuffing” the same keywords repeatedly in the content.

The proper use of keywords in your content can help your website rank higher on search engines and attract more relevant traffic. To determine the right keyword frequency, you should consider the length of your content, check your competition, use variations of your keyword, and test and track your results.

By using these techniques, you can achieve the optimal keyword frequency and create content that is both user-friendly and optimized for search engines.