How to Do a Keyword Gap Analysis? – A Comprehensive Guide

How to Do a Keyword Gap Analysis? - A Comprehensive Guide

Keyword gap analysis is a process used in search engine optimization (SEO) to identify keywords that are missing from a website’s content but are being used by competitors. This analysis helps website owners understand where they stand with their competitors and identify opportunities to improve their search engine rankings.

By analyzing the keywords used by competitors, website owners can identify gaps in their content and develop strategies to fill those gaps. In this article, you will know about what is a keyword gap analysis and how to do a keyword gap analysis.

What is Keyword Gap Analysis?

How to Do a Keyword Gap Analysis? - A Comprehensive Guide

An SEO technique known as a “keyword gap analysis” compares your website to those of your competitors to identify the keywords that perform best and generate the most traffic. Additionally, it might help you understand what your readers desire and inspire fresh and quality content ideas.

By doing this, you may strengthen your content strategy, address your shortcomings, and close the gap between you and your rivals. It’s one of the best methods for generating insightful content and great keywords. Nevertheless, if you want to get the most out of it, you must choose the best rivals, aggressively research them, and ascertain their advantages and disadvantages.

Using keyword gap analysis, you can:

  • Develop creative keyword possibilities quickly.
  • Determine the queries that your audience is addressing.
  • Find the keywords that are effective for a current website.
  • Find profitable and popular keywords rapidly.

Why Keyword Gap Analysis is Important?

Driving traffic to your website is the ultimate goal of any comprehensive SEO content strategy. Yet, you don’t want any traffic. You want website visitors with high value and high intent who have problems that you can solve.

These keywords can be found with the aid of a keyword gap analysis. It highlights locations where you have the chance to add new material or enhance existing content to boost traffic and rankings.

A keyword gap analysis is crucial for sponsored search advertising as well as SEO. It can also be used to find the paid search phrases used by your competitors. When you utilize your paid and organic learnings to inform your plan, it’s even more beneficial.

Organizations from PPC and SEO work together at Tuff. For paid and organic search campaigns to complement one another, we provide insights on keyword volume, performance, and conversion rates.

Ranking for competitive keywords on both paid and organic channels results in increased traffic and earnings.

How to Do a Keyword Gap Analysis?

To conduct a keyword gap analysis, you don’t need to be an SEO master. Nonetheless, it’s always beneficial to have a specialist on your team when interpreting data and coming up with a list of target keywords. Here are the steps to perform a keyword gap analysis.

Identify Competitors

Identify Competitors

The practice of competition keyword analysis is known as keyword gap analysis for a reason. You’re going to require some rivals. There is a comprehensive list of keywords that each competition you choose ranks for. You can identify keyword gaps by comparing your list to theirs.

We advise you to choose three to five competitors to get the process going. It’s okay if you can only come up with one or two. Even while more information enables a more in-depth study, starting with just one rival can still guide you within your content sector.

There are a few things to consider when choosing competitors:

  • Size
  • Industry
  • Audience

Choose the Right Keyword Analysis Tool

Use your analytical tool to save time on keyword research. Your team can start the process by utilising the keyword gap tool available on all of the top SEO tools. Choosing the right keyword analysis tool can make a big difference in the success of your SEO strategy.

How to Do a Keyword Gap Analysis? - A Comprehensive Guide

Here are some factors to consider when selecting a keyword analysis tool:

  • Accuracy: Look for a tool that provides accurate data on keyword search volume, competition, and related keywords.
  • User-friendliness: A user-friendly interface with clear navigation and helpful features can save you time and make your keyword research more efficient.
  • Features: Some tools offer additional features, such as competitor analysis, content optimization suggestions, and keyword rank tracking. Consider which features are most important to you and choose a tool that offers them.
  • Integration: If you use other SEO tools, look for a keyword analysis tool that integrates with them to streamline your workflow.

Get Keyword List

Initiate the tool and type the domain of your website. After that, input your principal rivals and select “Compare.” The keyword gap tool will display a list of keywords for which your rivals are ranked along with your position for those same keywords in the SERPs.

After deciding on the categories of keywords to look for, pick a region. Since recent Google updates, localities have played a role in search rankings. Always choose the region that you are functioning in. Even if you can use global traffic, it won’t be as precise as local traffic. The keywords that your brand ranks for, those of your competitors, and those that you have in common are then generated by your SEO tool.

Interpret Your Results

Now you need to figure out where your keywords will be most valuable. Some of the work will be done for you by your keyword tool.

You can find chances by searching for the following keywords:

  • High-quality content for your company and website
  • Frequently used search terms by your target market
  • High-value but not highly competitive
  • Simple to fill out using already existing content or simply to add new content for

To better sort, analyse, and filter the data, export each term gap analysis into a spreadsheet.

Find Opportunities

When you first begin your analysis, you should concentrate on weak and missing keywords.

This is the reason:

  • Weak: These are keywords that rank higher for your competitors than you and are excellent candidates for content improvement.
  • Missing: These are keywords for which your rivals are ranking, but you are not ranking at all.

This will assist you in determining whether you need to update an existing page or develop a new one when planning SEO content.

Generally, follow the rule, if you have weak content refresh it to strong or if you have any missing content generate a new one.

By filtering the keyword gap findings, you may also determine which chances should receive priority attention. Choose only the terms that they are ranking for in the top 10 or 20 when you go to the Positions filter for competitors.

Of course, this is just the beginning of research; you’ll want to further filter your findings to limit phrases based on keyword difficulty and intent.

Conduct a Page-level Analysis

 how to do a keyword gap analysis

You are already aware of a few areas in which your articles and those of competitors are identical. What they are doing well should be identified and imitated.

Analyze the data at the page level to determine this. To find out what you might be missing, input the exact URL of a competitor’s page and compare it to your own. You’ll either add those keywords to your page or develop a brand-new page, then start stealing traffic from your rivals.

The most effective keywords to target can also be determined with the use of this.

Use of Data from Keyword Gap Analysis

Using the results of your keyword gap research can assist you in developing a future content marketing strategy. You may find the most effective terms for your team to target by using gap analysis data. No matter how successful your business is, there is always an opportunity to grow. Thus, comparing to competitors and identifying keyword gaps boosts your content strategy in the end.

Your business can use the results of a keyword gap analysis as follows:

  • Find a Keyword to target
  • Understand Search Intent
  • Plan the content
  • Increase The Insight of Your Keyword Gaps


Keyword gap analysis is a crucial step in optimizing your website’s search engine performance. By identifying the keywords that your competitors are ranking for but you are not, you can develop a strategy to target those keywords and improve your search engine rankings. Hope this guide helps you with how to do a Keyword Gap Analysis.