A better and more reliable site structure is one of the benefits of enhancing the site structure because the website can get more traffic. Deciding how the website structure should be can take time and careful thought. With the proper website structure, we can enhance the SEO of the website. In this blog, we will see how to create the site structure to enhance SEO for the website.
Before getting into that, let’s talk about site structure and its types.
What is Site Structure?
The site structure relates to how its various pages are interlinked and presented.
The structure of your website architecture is critical since it allows visitors to easily browse through it and website crawlers to go around your web pages in search of new information, which helps to enhance your search engine rating.
Types of Site Structure
You have to know four different types of site structures before you decide to structure your site. Such types are,
- Hierarchical Model
- Sequential Model
- Matrix Model
- Database Model
The hierarchical model is the most widely utilised in website structures since it is simple to understand. This website structure, often known as the tree model, is employed by websites with vast information spread across several pages. To spread the website structure, the hierarchical model employs a home page, key category pages, subpages, and child pages within subpages.
This approach also uses internal links to connect child pages, subpages, and category pages in order to communicate the page hierarchy to search engine algorithms. The simple to-down technique assists websites in easily communicating the importance of the pages of a website, as well as the relevancy of the content therein.
This approach, also often known as the linear model, is best suited for websites with a simple structure and a limited number of pages. Not every website needs numerous pages to deliver information. Small businesses are the most likely to employ the sequential model.
This architecture is best suited for websites that do not require subcategories or child pages. This format typically includes a main page, a home page, and a landing page. This is followed by a modest number of basic parent pages that direct readers to the appropriate call to action. This architecture often leads people in a straight line through a specified sequential visit to a website.
The matrix model is also known as the webbed model for website structures. It is named from the visual representation of a website structure it generates, a web of landing pages. This approach connects all parent pages to subpages and the main page, allowing users to access everything with a few clicks.
This approach is most suited for eCommerce websites since it can easily connect product pages, retail pages, and payment gateways. This approach aims to create an environment where users can access any pages they want with as few clicks as possible via internal links.
The database model approaches the website from the bottom up, contrary to the hierarchical model. The structure of the website is defined by the model using taxonomies and metadata. This allows users to construct their own unique website experience as they navigate the internal pages.
The information displayed on the website is unique to you, and from there, data is pulled from a database to guide your path across the website. This style is commonly utilised by search engines such as Google and bank websites.
How to Create a Site Structure That Will Enhance SEO?
Creating a site structure optimised for Search Engine Optimisation can be daunting, but it is essential for the success of your website. A well-structured website improves the user experience and makes it easier for search engines to crawl and index your content. Let’s see how to create a site structure for enhancing SEO.
Start With a Clear Hierarchy
The first step in creating a site structure that is optimised for SEO is to develop a clear hierarchy. This means organising your content in a way that makes it easy for both users and search engines to navigate. Your site structure should be designed around the most important pages on your site, with subcategories and subpages arranged logically and intuitively.
Use a Flat Architecture
One of the best ways to create a site structure that is optimised for SEO is to use a flat architecture. A flat architecture means that your site has a shallow depth, and all pages are easily accessible from the homepage. This makes it easier for search engines to crawl and index your pages, as they do not have to navigate through multiple levels of subfolders to find your content.
Use Descriptive URLs
Another important aspect of optimising a site structure for SEO is using descriptive URLs. Your URLs should be short, concise, and descriptive of the content on the page. This helps search engines understand the content on the page and makes it easier for users to remember and share the URL.
Use Internal Linking
Internal linking is an essential part of creating a site structure that is optimised for SEO. Internal links help search engines understand the structure of your site and the relationships between different pages. It also helps users navigate your site and find the content they seek. When linking between pages, use descriptive anchor text that clearly indicates the content on the linked page.
Optimise Your Images
Optimising your images is another important aspect of creating a site structure that is optimised for SEO. Use descriptive file names and alt tags that clearly indicate the content of the image. This helps search engines understand your site’s content and can improve your rankings in image search results.
Use a Responsive Design
Finally, using a responsive design is essential for creating a site structure that is optimised for SEO. A responsive design ensures that your site is easily accessible on all devices, including mobile devices. This can improve your rankings in mobile search results and enhance the user experience for visitors to your site.
Optimising a site structure for SEO requires careful planning and attention to detail. By following these tips, you can improve the structure of your site, make it easier for search engines to crawl and index your content, and enhance the user experience for visitors to your site.