When it comes to maximizing more traffic to your website, keywords play a vital role. Keyword research is not just about finding the right keywords – it’s about understanding the intent behind those keywords and how they relate to the customer journey. Keyword intent refers to the reason behind a user’s search query, and it can have a significant impact on the success of your website in terms of traffic, engagement, and conversions. Here in this blog let’s explore the basics of keyword intent and how to maximize traffic for your website
What is keyword intent?
Keyword intent refers to the understanding the purpose or goal behind a user’s search query or the use of specific keywords. In other terms, it is the intention or desired outcome that the user has when they perform a search online. Keyword intent can be categorized into different types
1. Informational Intent – These are keywords used by people looking for information on a specific topic. This type of keyword intent is used by individuals looking for information on a specific topic. Such keywords often start with “how to”, “what is”, “best ways to” and similar phrases. Website owners looking to target this type of intent should aim to create informative and educational content that answers common questions asked within their niche.
For example, “how to build a blog” or “best money making websites.”
2. Navigational Intent: These are keywords used by people looking for a specific website or brand. This type of keyword intent is used by individuals looking for a specific website or brand. These keywords include company names or website URLs. Companies looking to target this type of intent should focus on optimizing their website for brand identity and visibility, using Meta descriptions, header tags, and internal linking to lead users to the desired pages.
For example, “Amazon” or “Facebook login.”
3. Transactional Intent: These are keywords used by people looking to make a purchase or complete a specific action. This type of keyword intent is used by individuals who are ready to make a purchase or complete a specific action, such as booking a flight or buying a product. Website owners looking to target this type of intent should create content that highlights their products or services’ selling points, such as pricing, features, and benefits. By optimizing product pages, adding product reviews, and including calls-to-action, website owners can drive more conversions from transactional intent keyword searches.
For example, “buy shoes” or “book red bus”.
4. Commercial intent: The user is in the research phase and considering different options before making a purchase. Develop comparison articles, product reviews, buying guides, or expert opinions that help users make informed decisions.
For example, “reviews,” “comparison,” or “top-rated.”
5. Local intent: The user is looking for specific products, services, or information within a particular location. Optimize your website or blog content for local SEO by including location-specific keywords. Create location-specific landing pages, local business directories, or guides that cater to the needs of users searching for products or services in a specific area.
For Example, “near me,” or “in [location].”
Understanding the intent behind the keywords used by your target audience is crucial for creating content that resonates with them and meets their needs.
How to Create a content around keyword intent?
Once you have identified the right keywords, the next step is to create content around them that matches the intent of the searcher. Here are five tips for creating content that aligns with keyword intent:
- Understand the Different Types of Keyword Intent – As discussed earlier, there are three types of keyword intent: Commercial, informational, navigational, and transactional. Understanding the intent behind your chosen keywords is crucial in creating content that is relevant and useful to your target audience.
- Create Content That Answers Questions – Informational keywords are often used by people who are searching for answers to specific questions. Creating content that answers those questions can help you rank higher in search results and attract more visitors to your website.
- Provide Value – Your content should be informative, engaging, and useful to your target audience. It should offer value and answer their questions in a clear and concise manner.
- Use Long-Tail Keywords – Long-tail keywords are longer, more specific phrases that target a niche audience. They are often less competitive and can help you to increase traffic for specific search terms.
- Optimize for SEO – Use your chosen keywords in your content, meta descriptions, and header tags. Additionally, make sure your content is easy to read and includes relevant images and videos to engage your audience.
Keyword Intent Analysis using Google Keyword Planner
Google Keyword Planner is a free keyword research tool provided by Google Ads. Although it primarily focuses on helping advertisers find keywords for their ad campaigns, it can still provide insights into keyword intent. Below sessions shows how to use Google Keyword Planner for keyword intent analysis:
1. Generate keyword ideas:
Start by entering a seed keyword or a topic related to your industry or niche into the Google Keyword Planner. The tool will provide you with a list of keyword ideas related to that topic. These keyword suggestions can give you an understanding of the various intents users might have when searching for those keywords.
2. Explore search volume:
Review the search volume data provided by Google Keyword Planner for each keyword. Generally, higher search volume indicates a higher level of interest in that topic or keyword. By analyzing the search volume, you can identify keywords that are likely to have more intent behind them due to their popularity.
3. Analyze keyword variations:
Google Keyword Planner often provides variations and related keywords for the seed keyword you entered. By analyzing these variations, you can gain insights into different keyword intents. Look for keywords that have specific modifiers or qualifiers that indicate intent, such as “best,” “top,” “how to,” “reviews,” “buy,” or “near me.” These modifiers often indicate different stages of the buying process or specific user needs.
4. Review suggested bid amounts:
Google Keyword Planner provides estimated bid amounts for keywords based on their competitiveness. Higher suggested bid amounts usually indicate commercial intent keywords, as advertisers are willing to pay more for those keywords due to their potential for conversions. Keywords with lower suggested bid amounts may have more informational intent or be less competitive.
5. Refine keyword list:
After analyzing the keyword suggestions and their intent, refine your keyword list by selecting the keywords that align with your content objectives and target audience’s intent. Focus on keywords that match the intent you want to target, whether it’s informational, commercial, navigational, or local.
It’s important to remember that keyword intent is not a one-time fix, but an ongoing process that requires consistent effort and adaptation to stay ahead of the competition. By staying up-to-date on the latest trends and optimizing your website for user experience, you can unlock the full potential of keyword intent and achieve long-term success for your online presence.