What is Structured Data and How to Improve SEO with Structured Data?

What is Structured Data and How to Improve SEO with Structured Data

Structured Data is a conventional method of providing data about a web page. That makes it easier for search engines like Google to understand the source material of your article. Structured data, commonly referred to as schema markup, is code that gives search engines clear information about your page that supports their interpretation of its context and goal.

The addition of stars to your search result listing, for example, using schema markup, can improve its appearance and increase the clickthrough rate. In this article, you will learn about Structured Data and how to improve SEO with structured data.

What is Structured Data?

Structured Data is defined as organized information or data. Providing particular information about a web page so that it qualifies to be presented as a rich result in Google’s search results is one of the major objectives of structured data.

What is Structured Data and How to Improve SEO with Structured Data

It will be simpler for Google to determine the purpose of your pages, your items, and your website if you employ structured data, which is crucial for SEO. You can interface with Google and describe the aim of your website by using structured data.

Importance Of Structured Data

SEO is the primary usage of structured data for everyone. But why should your business spend time on structured data? Although structured data isn’t considered a ranking factor by Google, it indirectly affects important ranking criteria.

Find out more about the benefits of using structured data to enhance SEO here:

  • Improve your Click Through Rate: Rich snippets in search results can be produced by certain structured data, such as product and FAQs markup. Always remember that a rich snippet improves the appearance of your search result listing by including ratings, inventory, or pricing details.
  • Increase Dwell Time: Google examines dwell time much like it does CTR. It needs to know if visitors leave your website or return to the search engine results. Users may sometimes click on a result, realize it doesn’t address their query, and then click on another after returning to the search results page.
  • Boost Search Ranking: Your business can rank higher in search results by enhancing user behavior metrics like CTR and dwell time since you’re meeting user expectations or demands.

How to Improve SEO with Structured Data?

To improve your Search Engine Optimization process with Structured data, you need to follow the below strategies to ensure that.

Choose a Page to Mark up

First, pick the page (or pages) on which you want to remark. While you can create multiple pages, you should concentrate on your most important pages first. These could be, for instance, the product pages that sell the most, or highly effective online guides.

Pick the strategy that will best serve the long-term objectives of your business. To locate pages quickly, you can use a free service like Google Analytics.

Google Analytics allows you to view pages according to traffic, conversions, and other factors. You can even choose pages based on their positions in Google search results using Google Search Console, or any other free tool.

Add the page to Google’s Structured Data Markup Helper

Using the Structured Data Markup Helper is now possible that you know which pages to markup. Enter the URL of your page after selecting the schema markup you want to use.

What is Structured Data and How to Improve SEO with Structured Data

You will need to discover an alternative tool or develop the structured data internally if the Structured Data Markup Helper does not already provide the structured data you wish to create, such as FAQ markup.

Typically, it won’t be difficult for you to locate a free application for creating structured data. These tools might produce schema markup in a different way from Google’s Structured Data Markup Helper. The Google tool will be the main focus of this tutorial as it is the most popular choice.

Create a Structured Data Markup

Next, highlight the relevant aspects of the Structured Data Markup Helper. Click “Add missing tags” in the bottom right if there is information on the page that you are unable to highlight. This button will provide a menu where you can manually enter details for product markup, such as name, description, and rating.

What is Structured Data and How to Improve SEO with Structured Data

Click “Create HTML” in the top right when you’ve finished formatting the page. The structured data code will subsequently be given to you by the tool. To continue bookmarking your page, click “Return to tagging” if you see any missing information. Although you can switch from JSON-LD to microdata for the structured data format, you should continue with JSON-LD.

Test the Structured Data

You should test your structured data even though Google created it. In this approach, you can correct any mistakes, such as a misspelling when manually inserting a tag, before changing your page. Use either the Google Rich Results Test Tool or the Google Structured Data Testing Tool for this stage.

Both will assess the schema markup you’ve used. Use the Rich Results Test Tool if you’re using structured data that can create a rich snippet. It will enable you to see a preview of how the rich snippet for your page will appear in search results.

Use the Structured Data Testing Tool in the alternative. Copy the structured data markup from Structured Data Markup Helper and paste it into your document.

Use the Rich Results Tool for this example since product markup can produce a rich snippet. Enter your URL in the text box and hit the test tag to test the link.

What is Structured Data and How to Improve SEO with Structured Data

When you have your test results, click “Preview Results” to display the rich snippet for your page.

Update the Pages

You can now add your structured data markup to your page after creating and testing it. You might need to have some developer abilities to update your page. You might wish to send the markup and recommendations to your developer and ask them to add the structured data if, for instance, you’re not familiar with HTML.

You can copy the code from the Structured Data Markup Helper tool if you’re confident editing pages. Paste the code after the </body> element that ends the content. It follows that you should include your markup towards the conclusion of your page, though you can also do so.

Plugins for structured data, like Yoast SEO, can be deployed if you use a content management system (CMS) like WordPress.

Monitor Results

 how to improve seo with structured data

Do you want to employ structured data capable of producing rich snippets? Then, you should keep an eye on the functionality and presentation of those rich snippets in Google Search Console. You can check the pages that produced rich snippets in Google Search Console to see if they generated clicks.

You should also keep an eye on each page’s rankings, traffic, and conversions in addition to monitoring the performance of the rich snippets.


Why not evaluate your existing SEO performance now that you are aware of how to increase your SEO with structured data? To find out where your SEO shines and where it may perform even better, use our free SEO analyzer, which also evaluates your structured data.