How to Find and Fix Redirect Chains in SEO?

How to Find and Fix Redirect Chains in SEO?

In the dynamic world of search engine optimization (SEO), understanding and optimizing for website structure is crucial. One common issue that can negatively impact your SEO efforts is the presence of redirect chains. Redirect chains occur when a URL redirects to another URL, which then redirects to yet another URL, and so on. This sequence of redirects can slow down page loading times, confuse search engine bots, and result in a less-than-optimal user experience.

In this guide, we will explore how to find and fix redirect chains in SEO. We’ll delve into the significance of these chains, and their impact on SEO, and most importantly, we will provide you with practical steps and strategies to identify and resolve redirect chains on your website. By the end of this guide, you’ll be equipped with the knowledge and tools needed to streamline your website’s structure, enhance user experience, and ultimately boost your search engine rankings. Let’s get started on the path to more efficient and effective SEO practices.

What is Redirect Chains?

How to Find and Fix Redirect Chains in SEO?

A redirect chain in SEO occurs when a user or search engine crawler follows a series of redirects to reach a final destination page. For example, if a user clicks on a link to URL A, which redirects to URL B, which in turn redirects to URL C, then the user has followed a redirect chain.

Redirect chains can happen for a variety of reasons, such as:

  • Website migrations: When a website moves to a new domain or server, redirects are often used to point visitors to the new location.
  • Page deletions: If a page is deleted, a redirect can be used to send visitors to a similar page on the website.
  • Canonicalization: When there are multiple versions of a page (e.g., with and without a trailing slash, or with different subdomains), a redirect can be used to tell search engines which version of the page is the preferred one.

Types of Redirect Chains

Types of Redirect Chains

A redirect chain can occur for a variety of reasons, but it’s crucial to understand the most typical ones.

Knowing what they are will help you locate, address, and prevent them.

HTTPS chains from HTTP

This is a typical problem with websites that have been online for a while or longer before HTTPS was widely used. Without many webmasters understanding it, the transition from HTTP to HTTPS forced many redirect chains on websites.

Diverse iterations of their domain are frequently redirected by many websites. You may, for instance, change the URL to on your website.

But if you set up the same redirects on your old HTTP website, you’ll probably notice a sequence of redirects that looks something like this:

Redirecting to from

Redirecting to from HTTP

Any page on your website where you’ve configured a non-www page redirect to a www version would fall under this type of chain. Make sure that none of your previous pages contain chains like this.

Missing Backslash

Another frequent problem is when websites change URLs that don’t terminate in a backslash to ones that do. The URL, for instance, reroutes to

However, suppose you make as its replacement. The chain from to has now materialized.

Canonical URL Redirecting

It’s standard SEO procedure to designate a canonical URL for each page of your website. For the circumstances mentioned above, it is utilized as an alternative to redirects.

The last thing you need is a canonical URL pointing to a page that has been redirected.

This causes a special kind of redirect chain that may result in duplicate content or the URL you prefer not being indexed.

How to find and Fix Redirect Chains?

how to find and fix redirect chains

Finding and fixing redirect chains is crucial for improving your website’s user experience and SEO. Here’s a step-by-step guide on how to identify and resolve redirect chains:

1. Identify Redirect Chains

  • Manually Inspect URLs: Start by manually inspecting your website’s URLs, especially those that have undergone recent changes or updates. Open a web browser, enter the URL, and note any redirects in the address bar.
  • Use Browser Developer Tools: Most web browsers have developer tools that allow you to monitor network activity. Open these tools (usually by pressing F12 or right-clicking and selecting “Inspect”) and go to the Network tab. Then, enter the URL in question and observe the network requests to identify any redirects.
  • Online Tools: Various online tools and services, such as Screaming Frog SEO Spider, can automatically crawl your website and detect redirect chains. These tools can be particularly helpful for larger websites.

2. Analyze Redirect Chains

  • Record the Redirects: Document the entire redirect chain, noting each URL in the sequence. This documentation will be useful when you need to fix the issue.
  • Check HTTP Status Codes: Pay attention to the HTTP status codes (e.g., 301 for permanent redirects, 302 for temporary redirects, 404 for not found, etc.) for each URL in the chain. This will help you understand the type of redirects involved.

3. Fix Redirect Chains

Replace with Direct Redirects: Wherever possible, replace redirect chains with direct redirects, such as 301 redirects. Ensure that each URL directly points to the final destination URL. For example, URL A should directly redirect to URL C without going through URL B.

  • Update Links and References: After implementing direct redirects, review your website’s internal and external links and update them to point directly to the final destination URLs. This helps maintain a consistent user experience and preserves SEO value.
  • Regularly Monitor and Audit: Redirect chains can reappear over time, especially in larger websites with frequent content updates. Regularly monitor your website, conduct link audits, and address any new redirect chain issues promptly.
  • Test and Confirm: After making changes, test the URLs to ensure that the redirects are working as expected. Use browser developer tools or online redirect checker tools to verify that there are no more redirect chains.
  • Update Sitemaps and Robots.txt: If you’ve made substantial changes to your website’s URL structure or redirects, update your sitemaps and robots.txt files to reflect the new structure. This helps search engines index your site correctly.

By following these steps, you can effectively find and fix redirect chains on your website, providing a smoother user experience and improving your SEO. Regular maintenance and monitoring are key to ensuring that new redirect chain issues do not arise over time.


In the world of SEO, every small detail matters, and redirect chains are no exception. Understanding the impact of these chains on your website’s performance and implementing strategies to find and fix them is crucial. By doing so, you can enhance the user experience, improve page loading times, and ultimately boost your search engine rankings.

Remember that SEO is an ever-evolving field, and staying on top of issues like redirect chains is essential for long-term success. Regularly auditing your website for such problems and taking proactive measures will ensure that your online presence remains optimized and competitive in the digital landscape. So, keep learning, keep optimizing, and watch your SEO efforts translate into increased visibility and traffic for your website.