Google Trends provides a valuable insight into what people are searching for online. It allows users to analyze search data and trends, helping to inform content creation and storytelling strategies. With the help of what topics are currently popular and what keywords people are using, writers and journalists can create compelling and relevant stories that resonate with their audience. In this blog, we will explore how to use Google Trends for storytelling purposes, providing tips and tricks to enhance your content creation process.
What is Google Trends?
Google Trends is a free online tool provided by Google that allows users to analyze the popularity and search volume of specific keywords and topics over time. It provides valuable insights into the interests and behavior of Google users.
Features Of Google Trends
- Keyword Search
- Real-Time Data
- Explore by Category
Utilizing Google Trends for storytelling
Now that we have a good understanding of what Google Trends is and how it works, let’s explore the various ways in which this tool can be used for storytelling
Finding stories with Trends Explore
Google Trends offers a specific tool called “Trends Explore” that is designed to help storytellers find stories and insights based on search data. This tool allows users to analyze the popularity and interest in specific topics or keywords across different regions and time periods.
Discovering trending topics
Using Trends Explore, storytellers can identify the latest trending topics that are generating significant search interest. The tool provides real-time data on the search volume and popularity of keywords, enabling content creators to stay updated on the latest trends and incorporate them into their storytelling. With trending topics, storytellers can create timely and relevant content that resonates with their audience.
Exploring related queries
In addition to trending topics, Trends Explore also displays related queries that are commonly searched in association with a specific keyword or topic. By analyzing these related queries, storytellers can uncover additional angles or subtopics that are of interest to their audience. This can help in expanding the scope of the story and providing a more comprehensive and engaging narrative.
Comparing multiple keywords
Trends Explore allows users to compare the search popularity of multiple keywords or topics simultaneously. This feature is particularly useful for identifying the relative interest and relevance of different keywords in relation to each other. By comparing keywords, storytellers can make informed decisions about which topics to focus on and how to prioritize them in their storytelling.
Similar to the general Google Trends tool, Trends Explore also provides visualizations such as line graphs and maps to represent the search popularity of keywords over time and across different regions. These visualizations can be used by storytellers to enhance their storytelling by incorporating visually appealing and data-driven charts into their content. Visual representations of search data can make the story more engaging and persuasive.
Making sense of Google Trends data
Once you have gathered data from Google Trends using the features discussed in the previous section, the next step is to make sense of this data and use it to inform your storytelling. Here are five key steps to help you effectively analyze and interpret Google Trends data:
1. Identify patterns and trends
Start by examining the data to identify any recurring patterns or trends. Look for peaks and valleys in search interest over time, as well as any consistent patterns that emerge. This will give you insights into the popularity and seasonality of different topics or keywords. It can also help you identify potential story angles or themes that align with these patterns.
2. Compare search terms
Use the comparative analysis feature of Google Trends to compare the search popularity of different keywords or topics. This will allow you to identify the relative interest and relevance of each term, helping you prioritize your storytelling focus. Look for any correlations or disparities between different search terms, as these can provide valuable insights into audience preferences and interests.
3. Explore geographical variations
Google Trends also provides data on search interest by geographical location. Use this feature to identify any regional variations in search popularity for your chosen keywords or topics. This can help you tailor your storytelling to specific geographic areas or identify audience segments that may have different interests or preferences.
4. Dive deeper with related queries
Pay attention to the related queries section in Google Trends, as this can provide additional insights and story ideas. Analyze the queries that are commonly searched in association with your chosen keywords or topics. Look for any emerging trends or subtopics that can expand the scope of your storytelling and provide a more comprehensive narrative.
5. Align with audience interests
Your storytelling should align with the interests and preferences of your target audience. Use the data from Google Trends to gain a deeper understanding of what your audience is searching for and what topics are currently popular. This will allow you to create content that is timely, relevant, and resonates strongly with your audience.
By using the “trending” section of Google Trends, you can identify topics that are currently popular and capturing the interest of your target audience. Incorporate these trending topics into your content to stay relevant and engage your readers.
The “rising” section of Google Trends showcases search terms that are experiencing a significant increase in popularity. Incorporate these rising searches into your content to tap into the current interests of your audience and boost engagement.
Final Words :
While Google Trends provides valuable insights, it is essential to combine this data with other research sources to ensure comprehensive storytelling. Consider the industry reports, social media analytics, or audience surveys to gather additional insights and validate the trends you have identified for making your Storytelling more interesting and in a trending way.