Keyword research is a one among the important SEO component for a successful digital marketing strategy. By identifying the right keywords and search terms that your audience is using, you can create content that resonates with them and improves your search engine visibility. For keyword research there are lots of tool available, Google Search Console is one among them, that can be used for a variety of purposes, including keyword research. By performing keyword research with Google Search Console, businesses can gain valuable insights into the keywords and phrases their target audience is using, and create content that resonates with them. In this article, we will discuss how to use Google Search Console for keyword research.
Google Search Console for Keyword Research
Google Search Console (GSC), also known as Google Webmaster Tools, is a free tool provided by Google that helps website owners and digital marketers to monitor and improve their website’s performance in search results. By understanding and utilizing GSC, businesses can gain valuable insights into their website’s visibility, search traffic, user behavior, and more.
When it comes to keyword research, Google Search Console provides several benefits for digital marketers, including:
- Identifying Top Performing Keywords: Google Search Console allows marketers to analyze their website’s search data to identify the top-performing keywords for their website. By understanding which keywords are driving the most traffic, businesses can optimize their content and online marketing efforts for those specific keywords.
- Discovering New Keyword Opportunities: Google Search Console helps businesses to identify new keyword opportunities by analyzing their website’s search queries and impressions. This helps businesses to identify untapped areas in their market and create content that targets relevant yet unexplored keywords.
- Analyzing Key Metrics: Google Search Console provides essential metrics such as impressions, clicks, and click-through rates (CTR) for each keyword. With these metrics in hand, businesses can optimize their content and website to increase their CTR and attract more traffic.
- Spotting Technical Issues : Technical issues on the website can hurt the website’s performance in search results. GSC provides technical insights into areas such as mobile-friendliness, website speed, and website security. Addressing these issues can help businesses to improve their search rankings and attract more traffic.
Step-by-Step Guide to Conduct Keyword Research with Google Search Console
Step 1: Connect your website to Google Search Console
Before you can begin using Google Search Console for keyword research, you need to connect your website to the tool. This can be done by creating a Google account and verifying ownership of your website. Once your website is verified, you will have access to all of the data that Google Search Console collects about your site.
Step 2: Navigate to the Performance section
Once you have connected your website to Google Search Console, navigate to the Performance section. Here, you will be able to see a wealth of data about your website’s performance in search results, including impressions, clicks, CTR, and average position.
Step 3: Analyze your website’s search traffic
The first step in using Google Search Console for keyword research is analyzing your website’s search traffic. Look for patterns in the data, such as which pages are ranking well, which keywords are driving the most traffic, and which pages need improvement.
If you want to do keyword research for Google’s standard web then select the filter at the top of your report and set it to default option Web
Select the range of report data in the performance report. This will help to utilize more keyword data. We recommend to set a data range as 12 to 16 months.
Change the data range to 12 months to get more accurate traffic value for the keywords.
After selecting the data range select apply to reflect on your performance report.
Step 4: Identify your website’s top-performing keywords
Once you have analyzed your website’s search traffic, you can use Google Search Console to identify your website’s top-performing keywords. Look for keywords that are driving the most traffic to your site, as well as those that have high search volumes and low competition.
Exporting your keywords from the Google search console to G-sheet helps to identify your websites top performing keywords.
Select Export in the top right-hand corner of the search performance report. Export your keyword data in a given Google Sheet, Excel, or CSV file.
Step 5: Use keyword data to identify keyword opportunities
By analyzing your website’s top-performing keywords, you can also use the Performance report in Google Search Console to identify keyword opportunities.
Look for keywords that have high search volumes but low click-through rates, as these are areas where you may be able to improve your content to better target those keywords.
After exporting a file to G-sheet, you can easily track your keywords.
Find the top ranking keywords by using the position option. Set a filter by applying the position less than or equal to 10.
Now you can get the list of Top raking keywords.
Step 6: Utilize the Search Analytics report
The Search Analytics report in Google Search Console can also be a valuable tool for keyword research. This report provides data on what keywords people are using to find your site, as well as impressions, clicks, and CTR for each keyword.
You can navigate the each sheet to evaluate your keywords for each pages and location.
Final Words :
Google Search Console for keyword research can be a highly effective strategy for improving your website’s search engine optimization and overall performance. By following the steps outlined in this article, you should be able to identify your website’s top-performing keywords, analyze search traffic, and uncover new keyword opportunities. Remember to also utilize other keyword research tools for a more thorough analysis of your target audience’s search behavior
